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Seven fundamental ideas, or mantras, are presented in the book as aroad map for effective product development. These catchpharases cover a range of NPD process elements, from building a strong execution engine to encouraging a business oriented mindset.”7 Mantras” offers a guide to successful new product development with 7 core ideas and emphasizes building a strong organization for anyone creating new products.
“7 Mantras: For 21st Century New Product Development” by Selvamani S. offers a guide to successful new product development (NPD).It covers 7 key ideas for NPD, including building a strong team and cost control. It emphasizes the importance of an overall competent organization for NPD success. This book benefits product managers, entrepreneurs, and anyone developing new products. Explore more books on Innovation Category.
| Dimensions | 24 × 18 × 1.5 cm |
|---|---|
| ISBN | 9788195328130 |
| Page count | 238 Pages |
| Edition | 2024 |
| Binding | Paperback |
| Language | English |
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