Description
Want to combine responsibility to shareholders with responsibility to society? The Music of Business shows you the way. The Transformative Approach explained in this book uses three core principals of Service, Harmony, and Culture in a simple and practical way to help companies reciprocate for the benefits that they received from society. This book provides practical guidelines for a new journey and will benefit industry practitioners, academicians, and students alike. It develops in a hierarchy of three steps the method to convert Corporate Social Responsibility into Sustainable Competitive Advantage. This path-breaking viewpoint is a new trend in Corporate Social Responsibility the fruit of the reflection and practice of the authors. The purpose-oriented approach discussed here is in sharp contrast to the profit-making approach of many organisations. A transformative business corporation will realise that it is part of an interdependent, interconnected world and the contributions that it can make to society forms the foundation of a new model of management. Read on to find out how!
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