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7 Mantras for 21st Century New Product Development
0Seven fundamental ideas, or mantras, are presented in the book as aroad map for effective product development. These catchpharases cover a range of NPD process elements, from building a strong execution engine to encouraging a business oriented mindset.”7 Mantras” offers a guide to successful new product development with 7 core ideas and emphasizes building a strong organization for anyone creating new products.
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The 9 Nuggets for Innovation
0For CEOs navigating today’s competitive market, L R Natarajan’s book “The 9 Nuggets for Innovation” is an informative reference that outlines nine fundamental concepts to nurture creativity and create innovation within businesses.