₹995.00
Seven fundamental ideas, or mantras, are presented in the book as aroad map for effective product development. These catchpharases cover a range of NPD process elements, from building a strong execution engine to encouraging a business oriented mindset.”7 Mantras” offers a guide to successful new product development with 7 core ideas and emphasizes building a strong organization for anyone creating new products.
“7 Mantras: For 21st Century New Product Development” by Selvamani S. offers a guide to successful new product development (NPD).It covers 7 key ideas for NPD, including building a strong team and cost control. It emphasizes the importance of an overall competent organization for NPD success.This book benefits product managers, entrepreneurs, and anyone developing new products.
| Dimensions | 24 × 18 × 1.5 cm |
|---|---|
| ISBN | 9788195328130 |
| Page count | 238 Pages |
| Edition | 2024 |
| Binding | Paperback |
| Language | English |
Reviews
There are no reviews yet.